# Lobster207

Lobster 207 needed a website that could handle both wholesale customers and direct shipping of Maine lobster nationwide — fast enough to ship same-day, smart enough to keep the operations team out of spreadsheets.

**Client** **Lobster 207**  
**Sector** **Food & Beverage · Wholesale + D2C**  
**Engagement** **Custom eCommerce + Operations Platform**  
**Live** [lobster207.com](https://lobster207.com/)

## How we built it.

A custom eCommerce platform with a delivery-date selector tied into UPS overnight shipping, a separate wholesale portal for grocery stores and cruise lines, and a custom admin panel that lets the shipping team see all orders for the day and batch-print UPS labels + packing slips in a few clicks.

## Results that moved the business.

- **62%** Increase in sessions  
- **20%** Decrease in bounce rate  
- **Same-day** Shipping turnaround

- Discipline eCommerce platform  
- Discipline Custom admin / order management  
- Discipline UPS label printing & batching  
- Discipline Delivery date selector  
- Discipline Wholesale customer portal  
- Discipline Search engine optimization